Illbury + Goose Announcement
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Illbury + Goose Announcement

Today is a big day.

Today is the day that we take our company to a whole new level.

Some of you may have already guessed at the project we’ve had in the works for a while now. For those of you who haven’t, and as confirmation for those who have, we are stoked to announce that dpms. is undergoing a change and will now be branded as Illbury + Goose.

dpms. was accidentally started in our apartment during a search for a cool graphic shirt. Fast forward three years, and the brand has taken on a life of its own, with devoted customers all over the world. As the company’s grown, so have we. We have paid attention to what it is our fans want while also adhering to the values that brought us to this place; this is the result.

This change is an exciting one for us, as the name represents a growing up, so to speak, as we expand our lines and our company.

We are still committed to offering socially-conscious and ethical products, but now, under this new brand, we will soon be able to produce everything in Canada, a dream of ours from the very beginning. As well, we are offering high-end luxury goods that we think you be as excited about as we are.

In addition to new products, manufacturing processes, and a new name, we are also adding some new faces to the team. We cannot wait to introduce them to you in the coming weeks.

This new name and brand is a nod to Canadian entrepreneurship and family legacy. Illbury + Goose symbolizes the journey of Canadian’s everywhere, and speaks to values that our customers identify with. We represent a lifestyle that supports local, and thinks global. We want to redefine what it means to be Canadian because it’s not all campfires and dogsleds — it’s about representing all Canadians in all situations. From daytrips to nightclubs, from cityscapes to Rocky Mountains, Illbury + Goose is a lifestyle that is truly unique and entirely Canadian.


Want to learn more about this change? Check out our new FAQ page


Thank you to each and every one of you for your support through the years, and for all of the faith you have in us for the future. Here’s to the next chapter of this wild ride!

- The Illbury + Goose Family